# Omninal Social Studio — Light 3.2 · Archive

Owner: Omninal Design. Status: archived reference. Updated: 2026-09-04.

## Current standard — Enterprise 01

This is a historical flat-social study, not the current art direction. For every new
visual, start with [English standards](/agent/enterprise-visuals.en.md) or
[中文版标准](/agent/enterprise-visuals.zh.md), then the
[current catalog](/enterprise-visuals/catalog.json) and
[generation objectives and prompts](/agent/enterprise-prompts.json).
Resolve these paths against the host serving this file (canonical site: https://brand.omninal.com).
Enterprise 01 takes precedence where the following historical rules conflict.

## Historical profile entry point

Read this file, `agent-contract.json`, then the chosen direction in `prompts.json`.
For this social profile, these rules override the older dark/gradient campaign recipes
in `../prompts/graphics.md`. The logo geometry and product truth rules in `../BRAND.md`
still apply. Never infer live product capabilities from a concept image.

**Generate artwork; compose identity and type afterwards.** The image model must not
draw the Omninal mark, a wordmark, a slogan, a placeholder box or a fake interface.
Use the exact `assets/lockup-primary.svg` in the final composition. This lockup already
includes the mark, so its wordmark has no period. Do not add a second mark.

## Art direction

- A white / #FAFBFD canvas, at least 80% visually light; ample unused space.
- #155DFC is the single dominant accent. Supporting gray #C5CEDE and ice #E9F0FF.
- Flat, precise 2D geometry. A restrained editorial feeling, never glossy fintech stock art.
- One motif per composition: Dot Path, Dot Grid, or Single Point.
- Dot Path: neutral dots with changing scale/spacing resolve into exactly one blue endpoint.
- Dot Grid: evenly spaced neutral dots, blue activity at most 8% of dots. Not a map.
- Single Point: one circular blue form, optionally cropped at the right edge, approached by neutral dots.
- Very fine paper grain is optional inside artwork, not on typography or the logo.
- No dark backgrounds, gradients, glow, 3D, glass, shadows, coins, globes, rockets, people,
  hands, chains, hexagon networks, random arrows or invented symbols.

## Typography and identity

- Headline: 2–6 English words, one idea, at most two lines. End with a period.
- Inter 500–600, optical sizing on, tracking −0.04em to −0.05em; line-height 1.04–1.12.
- Chinese: Noto Sans SC 500–600; Korean: Pretendard 500–600. Use reviewed translations,
  not generated pseudo-glyphs. Font size is adapted to fit, never horizontally distorted.
- Headline color #181D33. Avoid making whole headings blue.
- The original lockup keeps its original 800-weight wordmark; do not restyle the SVG.
- Logo lower-left, headline upper-left, one focal graphic predominantly on the right.
- Amounts, claims, partner names, testimonials and regulatory statements require supplied
  approved copy. Do not fabricate statistics or say a demo is a real payment.

## Layout recipes (working templates, not platform maximum specifications)

| Format | Export canvas | Headline | Identity / safe area |
| --- | --- | --- | --- |
| Square | 1080 × 1080 | 7% left, 12% top; 86px | 7% left / bottom; lockup 29% width |
| Portrait | 1080 × 1350 | 7% left, 12% top; 86px | 7% left / bottom; lockup 29% width |
| Landscape | 1600 × 900 | 7% left, 12% top; 102px | 7% left / bottom; lockup 21% width |
| Story | 1080 × 1920 | 7% left, 10% top; 86px | 7% left / 20% bottom; lockup 29% width |

Keep essential elements at least 6% inside the canvas. Story chrome varies by platform;
check the final destination preview before posting. Recompose each format; don't crop a
flattened poster. Supplied artwork originals are 1254 × 1254 PNGs; the SVG composition
remains editable, but its embedded artwork is still raster, not infinite-resolution vector.
SVG templates embed Inter with its OFL license included in the bundle. Install Inter for
design tools that ignore embedded SVG fonts. English headlines are reference copy.

## Four reference directions

1. **Settled point** — “Every detail. One direction.” Neutral dots, one blue endpoint.
2. **Shared grid** — “A system in sync.” A quiet neutral lattice and a small active cluster.
3. **Clear routes** — “Clarity in motion.” Multiple neutral routes converge, one endpoint.
4. **Quiet signal** — “Less noise. More signal.” A cropped blue circle, five approach dots.

## Motion adaptation

Static KVs are the default. Optional animation: press 100ms; selection 180ms; sheet 240ms;
confirmation 400ms, cubic-bezier(.2,.8,.2,1). One reveal, no bounce or looping logo.
Never rotate the mark. Provide a static equivalent and obey reduced-motion preferences.
Financial status and next action must remain readable without animation or sound.

## Generation handoff

Return: artwork PNG; aspect ratio; exact final prompt; model/tool provenance; intended
headline; supplied-logo reference; editable composition; brief alt text; checked constraints.
The supplied assets were generated with built-in Image Gen, then composed deterministically.
The first Settled point draft was corrected to make all non-endpoint dots neutral.
Its original generation and correction prompts are retained in `prompts.json` and `generation-log.json`.

## Before publishing

Check light-only canvas, one motif, blue usage, original logo, readable type at mobile size,
safe areas at the actual placement, no invented claims, no text drawn by the image model,
no accidentally mirrored layout, and visual matching between the SVG and browser preview.
Provide alt text describing the message, not just “blue dots”. Human review still decides
whether a campaign concept and its final copy should be used externally.
