# Omninal — Enterprise visual standard

Edition: Enterprise 01. Status: local design candidate. Language: English.

## 1. One account. Global business.

Audience: merchants, business owners and finance teams. A single business account connects collection, currency balances and global business payments. Show account ownership first, the transaction second, geography third. This is a design direction, not a declaration of country availability or settlement speed.

This is the current default for enterprise imagery. It supersedes earlier campaign/device/flat-social art direction when they conflict. Legacy assets remain downloadable for reference only. Brand logo geometry, #155DFC primary blue and the existing typography remain unchanged.

## 2. Six image objectives

| ID | Communication objective | Role |
| --- | --- | --- |
| one-workspace | One business account across desktop and mobile | Product workspace |
| terminal | Credible, grounded hardware for everyday collection | POS portrait |
| merchant-counter | A payment within natural merchant work | Editorial scene |
| merchant-account | The merchant sees a USDC receipt in their own account | Receipt study |
| global-operations | Global oversight in a real work setting | Enterprise context |
| account-architecture | One center connects collection and distribution | Spatial metaphor |

Each image has one objective and one focal point. Do not reuse one generic device composition for every claim.

## 3. Image grammar

- Light surfaces, daylight, pale stone or architectural glass; use real material texture and contact shadows. Dark hardware is allowed on a light field.
- Blue is a purposeful accent or account center, not an all-over wash. Avoid purple/neon, floating coins, miniature cities, globes, decorative holograms and shiny toy objects.
- Devices are full-scale tools: credible thickness, seams, docks, screen aspect ratios and legible content. Keep all functional hardware visible. Device concepts are not production hardware specifications.
- People work naturally. Avoid staged celebration, impossible hands and portrait stereotypes. AI scenes are illustrative, not documentary customer photographs.
- 3D explains consolidation, relationships or direction. Keep one light source and physically consistent depth. Do not derive new logos from the brand mark.
- City scenery is context, never proof of regional availability. A country label is a conceptual route, not a coverage promise.

## 4. Three independent layers

1. Image plate: generated environment, materials and concept screens.
2. Product proof: real HTML/native components with explicitly authored account, amount, asset, status and action. The interactive account specimen is the functional reference; generated screens are visual studies only.
3. Brand layout: exact original SVG lockup and editable, localized headline. Never ask an image model to redraw the logo.

Keep English and Chinese headlines outside the bitmap. Current photographs contain English concept UI; bilingual exports localize the headline and framing, not every screen pixel. For shipping UI, use localized components rather than the image. Inter / Noto Sans SC are bundled with their licenses. Do not convert Chinese into pseudo-Latin glyphs.

## 5. Financial clarity

Keep the amount and asset adjacent: `128.00 USDC`, never bare `128.00` or `$128 USDC`. USDC, USDT and USD are distinct units. Do not sum mixed currencies without a named quote currency, rate source and timestamp. Make pending, received, available and sent explicit. A completed animation does not confirm settlement. Never infer zero fees, instant arrival or country support from a visual. Use fictional balances and label the specimen as an example.

## 6. Motion and spatial presentation

Omninal-derived timings: 120 ms control feedback, 180 ms small transitions, 240 ms content changes, 400 ms expressive reveals. Use duration and easing together. Product motion is restrained; expressive spatial movement is reserved for the account story. One narrative animation per section. No scroll hijacking, compulsory pointer tracking or endless decorative loops. Default to static, allow play/pause/replay and keyboard controls. `prefers-reduced-motion` must preserve the complete static meaning. Change state from data, not animation completion.

## 7. Delivery and acceptance

Generate a 1536 × 1024 landscape master. Export landscape and 4:5 with the entire image contained, never crop hardware to fill. Logo/headline align to the same margins. Keep text editable; supply PNG, HTML template, raw image, prompt and catalog. Package current standards and image checksums. Inspect every master at full size, verify numbers and hands, then check mobile crop, bilingual headlines, focus and reduced motion.

Current machine entry: `/enterprise-visuals/catalog.json`. Prompt set: `/enterprise-visuals/prompts.json`. Download: `/downloads/omninal-enterprise-visuals.zip`. Functional reference: `/en/motion#account-motion`. All URLs resolve against the current host.