Governance: how standards get enforced
Where assets come from
The single source: the brand-assets/ directory (mark-*.svg / lockup-*.svg / wordmark-*.svg / app-icon-*.svg) and this site's Resources. Never copy the identity from screenshots, old files, or chat threads; the retired monogram in deprecated/ may not be used in new work. Color values are click-copied from the Color chapter. Anything fed to AI comes from brand-ai/ (BRAND.md as the master standard + design-tokens.json + theme.css + prompts/).
What needs review
No review: everyday material built from existing templates and recipes. Review required: first use in a new context, co-branding, anything published externally, and any urge to "break the standard just this once" — the design lead replies within 24h.
How partners use the identity
Provide the lockup-reversed and lockup-mono versions plus a link to this site; double the clear space (= half the mark height); no recoloring, distortion, rotation, or fusing with their logo into a new shape. Press uses lockup-primary.svg, always.
Quick FAQThe shortcut to compliant material in ten minutes
| Quick FAQ | Answer |
|---|---|
| What color is the period on a dark deck? | Sky #6E9BFF (7.1:1 — see the Color chapter's contrast matrix) |
| Can the logo sit on a festive red poster? | Use the Mono White version — all color grounds take mono white, and the period does not turn blue |
| What colors for a returns chart facing Chinese clients? | Red up, green down (--positive maps to red) — see "Global market color discipline" |
| Can the mark be a bullet point or ornament? | No. The mark is identity, not decoration; lists use Dot Path's neutral dots, layouts use the Aperture crop (chapter 04) |
| Does the lockup take a period? | No — the settled point already lives in the mark's negative space; the period appears only when the wordmark stands alone (chapter 01) |
| What about the old #1D5BD8 blue in legacy material? | #155DFC is the standard since v2.0: digital switches immediately, print updates at natural reprint — no forced recall |
| Generating UI / graphics / copy with AI — what do I feed it? | The brand-ai/ directory — UI: prompts/ui.md + theme.css; visual assets: prompts/graphics.md (the logo is always pasted in as SVG afterward, never AI-redrawn); copy: prompts/copy.md; everything at once: BRAND.md in full |
| A partner wants a PNG? | Export 2x/4x PNG from the SVG and hand that over; source files are maintained in SVG only |
Version historyVersions — the standard keeps an audit trail of its own
The wordmark, and the blue-led global system
Green demoted to a market-switched functional color, monochrome established as the final fallback; added Brand Core, the contrast matrix, dark mode, motion, the UI kit (shadcn/ui × Lucide), and the Governance chapter.
The Converge Star arrives
Established the mark / wordmark / lockup trio and the lockup construction standard (ratio 1.2 H · gap 0.16 H · clear space X = mark height ÷ 4); the lockup carries no period while the standalone wordmark keeps it; brand blue upgraded to #155DFC with the logo master (legacy #1D5BD8 replaced incrementally); the O. monogram retired, with the mark taking over app icons, avatars, and favicons; the Aperture crop joined the graphic language; brand-assets/ restructured into mark / lockup / wordmark / app-icon sets.
The color and component system upgrade
Gold retuned to champagne #E3B341 (AAA on Navy and Carbon); functional colors aligned with international semantic conventions in a three-level structure; the extended palette recalibrated to WGSN×Coloro 2026–27 keys as Rail Teal / Iris / Energy Orange / Pop Pink; six color × copy social-ad combinations added; the UI kit upgraded to a full shadcn token theme with an extended component list; gradients formalized into three structural roles and the three-crop KV system (16:9 / 4:5 / 9:16); the Motion chapter gained the micro-interaction library (converge loader · settle check · amount settle · progress settle); and brand-ai/, the machine-readable standards pack, shipped — interfaces, marketing assets, and copy are generated by feeding that pack to AI from here on.
Design and code converge (current)
Migrated the token source to DTCG 2025.10 with primitive, semantic, and component layers; moved Light / Dark mappings back to the token source; added SwiftUI, Compose, Android XML, and Figma Variables outputs; documented all 13 existing web primitives with state, content, accessibility, and Storybook coverage; and added keyboard, RTL, long-copy, and 200% text fixtures against WCAG 2.2 AA.
Contact & exceptionsBefore breaking the standard, talk to us for ten minutes
Brand assets & approval
For first use in a new context, co-branding, and external publication, send the material and its context to brand@omninal.com — the design lead replies within 24h. Everyday material built from templates and recipes ships without review.
Exception requests
Anything outside the standard (new color pairings, new motifs, deep third-party co-branding) needs a written case: the context, the duration, the exposure, and the rollback plan. An exception is valid once and sets no precedent.